Game of Clones: Defeating Identity Theft

How to protect yourself against Identity Theft

Ok, now you know what Identity Theft is, and how it works, let’s discuss tactics. What can you do to protect yourself and your business? We’ve split our top tips into sections, but it’s worth reading both to become super knowledgeable.

Protecting yourself and your family

• Security Software - downloading Security Software onto your computer AND PHONE can be really helpful. Think about it as a protective bubble around your data and information. Next time you’re calling an Uber, sending your location, and payments, maybe wrap it in a lovely encryption so no one else can see it. Especially if you’re on shared WiFi.
• Change. Your. Passwords. To be at the best protection against hacking or Phishing, you should change your passwords regularly. And according to McAfee, that means about every 60 days. Plus make it easy by using a Password Manager to remind you and remember them. And this is the biggy. We all do it, but to protect yourself against Identity Theft, don’t use the same passwords (or a slight variation) on all of your accounts. Attackers are smart, and will try the different variations. If all the accounts are the same, the attack could get a whole lot worse as they gain access to EVERYTHING.
• Privacy and account settings - if you’re worried about who’s seeing your social media posts, there’s an easy fix: make it private. By having to give permission to who can see your content, you can monitor who knows what.
• Post smart - if you want to keep your account public, that’s ok. You can still protect yourself against Identity Theft by posting smartly. For example, if you’re posting a picture in front of your house, make sure the number or street name is out of shot. Or, use erasing software to remove/slightly blur the house number. That way you can keep posting, but sleep better knowing that Identity Thieves are kept at bay. That tactic goes for all posts: bank card in the image? Move it, or cover the details. Bye bye social spies.
• Stop hitting “ignore” on your updates - security is a BIG thing for companies (as it should be). They’re constantly monitoring any risks, or possible weak spots in their apps or websites. So, when an update comes through, you should probably hit download! That update may be fixing the weak spot that an Identity Thief was eyeing up!

Protecting your business

Protecting your business from Identity Theft is a little bit different. But still very important! If your business is cloned, it can shatter your reputation; put customers’ data at risk; cause lots of confusion. But don’t worry, here are our top tips for protecting your business:

• Social listening - with companies, attackers usually clone their social media. But if you don’t expect an attack, how would you know about a clone until it’s too late? Panic. Well, don’t because you can set up Google alerts to monitor the internet for mentions of your company! For example, if an account is set up, or a customer comments something about your business then ding! You’ll know about it, and can then deal with the issue.
• Make passwords strong and unique - keeping up with passwords as a business is hard. We get it. But they’re a crucial barrier between your business and attackers. Keep track of your passwords, and check the password strength using password managers such as Bitwarden or NordPass.
• Keep track of updates - similarly to normal apps, business systems and apps need to be updated regularly. Security is constantly monitored, and new weak points, or improvements are being made. These are sent out as updates, which you need to download. We understand that as a business, you probably use a lot of different apps and software. So, the easiest way to keep up to date with them all and ensure you're super protected, is by allowing automatic updates. Let your computer/system do the work, by automatically installing the updates as they’re released. That way you don’t need to spend your time manually installing them all, and can carry on with your work!
• Be transparent with your customers - this is really important. Customers need to be able to trust you. Especially when the worst does happen. So be honest with them! If you spot a clone, make your customers aware that YOU are the real account, and to ignore the other account. Respond to any questions quickly, and make sure to monitor what customers are saying about it (look through comments and hashtags). Plus, customers can be super helpful. If the clone account blocks you, then you might not know what’s happening - ask your customers, get them to report the account. They will appreciate the honesty, and will see how seriously you take security. This could boost your reputation.